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Coach Santa’s Mission of Kindness for U7 and U9 athletes promotes teamwork, respect, and sportsmanship on and off the ice. Through weekly videos, Coach Santa’s rink visits, and “Caught You Being Nice” trading cards, young players are reminded that kindness and support are as important as personal achievements. The program encourages athletes to show respect toward teammates, coaches, officials, and opponents, fostering leadership and positive behavior. Success, as taught by Coach Santa, isn’t measured in wins but in uplifting others and building a supportive environment. By connecting fun rink visits with impactful lessons, the Mission of Kindness helps U7 and U9 players grow into thoughtful, compassionate individuals who lead with empathy in sports and daily life.
Did Coach Santa and his Elves make a special appearance at your rink? We’d love to hear about it! Share your Coach Santa moments on social media, tag @HockeyCalgary, and include the hashtags #CoachSantaHC and #MissionOfKindness or share your photos to Coach Santa's Memory KPR by clicking here. Let’s spread the joy!
Nov 1 - "Teamwork Makes the Dream Work"
Nov 8 - "Santa's Safety Squad"
Nov 15 - "Santa's Community Helpers"
Nov 22 - "Santa’s Listening Ears"
Nov 29 - "Santa’s Imagination Station"
Dec 6 - "Santa's Goal Getters"
Dec 13 - "Santa’s Confidence Boost"
Dec 20 - "Santa’s Celebration Day"
Each week in our Coach Santa videos, players will learn how they can earn a special "Caught You Being Nice" trading card by showing positive behaviors like teamwork, responsibility, and kindness. These cards are designed to celebrate the values we’re building on the ice and beyond, rewarding players who go above and beyond in displaying the themes from each week’s video.
But remember, you never know when Coach Santa and his special Elves might make an appearance at your rink! Whether it’s at practice, a game, or even a tournament, they’ll be on the lookout to recognize players who embody these qualities. A surprise visit from Coach Santa brings a little extra excitement, with the chance to earn a card that players can keep as a fun reminder of the Mission of Kindness.
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To request a visit from Coach Santa, please reach out to coachsanta@hockeycalgary.com. We’re taking bookings and doing our best to accommodate everyone, but with so many teams and only 8 weeks, it may not be possible to meet every request. We appreciate your understanding and enthusiasm for the Mission of Kindness!
Max Bell Arena & Northeast Sportsplex
